Publisher: Marshall Cavendish Limited (2010) Language: English ISBN: 0462099741 Paperback: 224 pages Description: It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy ..